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Indian namkeen and packaged snacks are one of the fastest-growing Indian food export categories roughly $1.2 billion by 2024, up from $0.54 billion in 2019. But the same period saw a sharp rise in FDA import refusals, and a real share of them trace back to a rule most Indian exporters have never had to think about: the Foreign Supplier Verification Program, or FSVP. What the data shows Between January 2024 and April 2025, the FDA issued approximately 2,687 line-item refusals

Most founders track cart abandonment the way they track the weather, vaguely aware it's a problem, not particularly alarmed by it, and rarely asking why it's happening to this customer, on this day, at this exact step. That's a mistake, especially if you're selling across borders. Because international cart abandonment isn't random. It has a shape. And once you see the shape, it's hard to unsee. The number that should bother you more than it does Across e-commerce broadly, r

Ask any founder selling internationally , who's tried to sell to customers in the US, UK, or UAE, and you'll hear some version of the same story. The store looks global. The Instagram ads are running in five countries. The traffic is coming in from everywhere. And then, at checkout, the whole thing falls apart. Here's the part most people don't realize until they hit it themselves: if your business is registered in India, you legally cannot settle a checkout transaction in a

Somewhere between the Port of Nhava Sheva and a customs yard in New Jersey, your shipment stops being "in transit" and becomes a problem. The tracking status changes to one word, refused, and a code nobody explained to you. Your freight forwarder is guessing. Your broker is guessing. You're on hold with someone who keeps saying "let me check." Here's the thing almost nobody tells you at this stage: refusals aren't random, and they aren't rare. They cluster around a small, rep